Our articles
'Sick of Africa' | column
During the recent Africa Day in The Hague, BrandOutLoud director Judith Madigan took part in the second Oude meesters, jonge honden [old icons and generation 2.0] debate on emergency aid in Africa. She spoke about the image of aid provision to the continent and asked whether aid organisations can still ‘sell’ Africa?
Read moreWednesday 2 November 2011
Openness about development - harder than expected | article
On September 13, NCDO and Partos presented the ‘Reporting Results’ and ‘IS Barometer 2011’ along with a debate on the subject of whether "the confidence of Dutch citizens can be regained with transparency?" Let's be realistic, Judith Madigan writes in her new column, transparency alone is …
Read moreMonday 10 October 2011
Be real – be yourself | article
“Who are you? What do you stand for?” These are my questions when I start each branding or communication project with a local charity. Answers about mission and vision statements from project or programme proposals whizz past my ears. But I am often hard-pressed to find anything that even remotely communicates the …
Read moreThursday 30 June 2011
Fear for a good image | article
To recruit volunteers and donors in the Netherlands it is essential to invest in the image of your organisation. Local aid organisations in Southeast Asia often think quite differently, worried about portraying themselves as “too well off”. A missed opportunity
Read moreFriday 27 May 2011
Branding: creating an identity | article
THERE are many many hundreds of NGOs, local and international, in Cambodia but there is one thing many have in common – the need to get their message across. The need to create their own recognisable identity, their own brand.
Read moreTuesday 3 May 2011
Wrap up | personal column
BrandOutLoud's project team has wrapped up! After almost 11 months Cambodia team members Judith and Mark are back in The Netherlands again...
Read moreSaturday 9 April 2011
Marketing and charity: happily ever after? | Article
Shocking TV commercials and imagery, shockvertising, are marketing components frequently used in the non-profit sector. How far should or can you go to raise money for a good cause? Up to what point does the end justify the means?
Read moreTuesday 8 March 2011
Intense, humbling and endless possibilities | personal column
BrandOutLoud’s project team has recently been developing and producing a video for a local NGO CDMD in Cambodia, focusing on its impact on the lives of disabled people. Team members Mark and Judith share their experiences of visiting and filming these incredible Cambodian people...
Read moreWednesday 23 February 2011
BrandOutLoud: Own branding makes local NGOs less dependent | article
Local NGOs often rely heavily on funding from international NGOs. The government cutbacks announced in the Netherlands give cause for more careful thought about how international NGOs with less money can continue supporting local partners. Non-profit organisation BrandOutLoud suggests a new approach: Empowering aid …
Read moreFriday 14 January 2011
Looking back on a successful and enjoyable cooperation
From May to August 2010 project team Mark & Judith worked on behalf of BrandOutLoud with CDMD (Cambodian Development Mission for Disability), a local NGO supporting the welfare of people with disabilities in Phnom Penh, Cambodia. Our project team can look back on a successful and enjoyable cooperation...
Read moreSunday 3 October 2010
During the recent Africa Day in The Hague, BrandOutLoud director Judith Madigan took part in the second Oude meesters, jonge honden [old icons and generation 2.0] debate on emergency aid in Africa. She spoke about the image of aid provision to the continent and asked whether aid organisations can still ‘sell’ Africa?
Read moreWednesday 2 November 2011
Openness about development - harder than expected | article
On September 13, NCDO and Partos presented the ‘Reporting Results’ and ‘IS Barometer 2011’ along with a debate on the subject of whether "the confidence of Dutch citizens can be regained with transparency?" Let's be realistic, Judith Madigan writes in her new column, transparency alone is …
Read moreMonday 10 October 2011
Be real – be yourself | article
“Who are you? What do you stand for?” These are my questions when I start each branding or communication project with a local charity. Answers about mission and vision statements from project or programme proposals whizz past my ears. But I am often hard-pressed to find anything that even remotely communicates the …
Read moreThursday 30 June 2011
Fear for a good image | article
To recruit volunteers and donors in the Netherlands it is essential to invest in the image of your organisation. Local aid organisations in Southeast Asia often think quite differently, worried about portraying themselves as “too well off”. A missed opportunity
Read moreFriday 27 May 2011
Branding: creating an identity | article
THERE are many many hundreds of NGOs, local and international, in Cambodia but there is one thing many have in common – the need to get their message across. The need to create their own recognisable identity, their own brand.
Read moreTuesday 3 May 2011
Wrap up | personal column
BrandOutLoud's project team has wrapped up! After almost 11 months Cambodia team members Judith and Mark are back in The Netherlands again...
Read moreSaturday 9 April 2011
Marketing and charity: happily ever after? | Article
Shocking TV commercials and imagery, shockvertising, are marketing components frequently used in the non-profit sector. How far should or can you go to raise money for a good cause? Up to what point does the end justify the means?
Read moreTuesday 8 March 2011
Intense, humbling and endless possibilities | personal column
BrandOutLoud’s project team has recently been developing and producing a video for a local NGO CDMD in Cambodia, focusing on its impact on the lives of disabled people. Team members Mark and Judith share their experiences of visiting and filming these incredible Cambodian people...
Read moreWednesday 23 February 2011
BrandOutLoud: Own branding makes local NGOs less dependent | article
Local NGOs often rely heavily on funding from international NGOs. The government cutbacks announced in the Netherlands give cause for more careful thought about how international NGOs with less money can continue supporting local partners. Non-profit organisation BrandOutLoud suggests a new approach: Empowering aid …
Read moreFriday 14 January 2011
Looking back on a successful and enjoyable cooperation
From May to August 2010 project team Mark & Judith worked on behalf of BrandOutLoud with CDMD (Cambodian Development Mission for Disability), a local NGO supporting the welfare of people with disabilities in Phnom Penh, Cambodia. Our project team can look back on a successful and enjoyable cooperation...
Read moreSunday 3 October 2010
