BrandOutLoud in the news
Can aid organisations still ‘sell’ Africa?
Africa is a country | Nov 2011
Interesting discussion on post by Tom Devriendt - Africa is a country - featuring BrandOutLoud’s thoughts on the image of aid in Africa.
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BrandOutLoud: branding local NGOs
Insight on Conflict | Nov 2011
Peace Direct featuring BrandOutLoud’s concept of ‘empowering by branding’.
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Using transmedia change aid
A view from the cave | Nov 2011
“Dutch organization BrandOutLoud is sick of the status quo when it comes to how Africa is portrayed.” Blogger Tom Murphy - A view from the cave - about BrandOutLoud’s approach on aid communication.
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‘You paint with lenses, light, people and composition’
Caritas en Co | Sept 2011
“Is the use of shockvertising - advertising purposely using shocking images - by development organisations an old concept? Judith Madigan (36) thinks so. She established the small non-profit organisation BrandOutLoud and came with a new strategy. No trigger through pity and negativity, though respect, postivity and strength.” Interview with director Judith Madigan about communication and marketing within development aid.
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BrandOutLoud: Own Branding Makes Local NGOs Less Dependent
How matters | Aug 2011
“Last week I had the pleasure of talking with Judith Madigan, Co-founder and Director of BrandOutLoud, who reached out following my recent post, ‘Do CBOs have an image problem?’ BrandOutLoud works with aid organizations, local and international, to transform the pity-laden us/them paradigm used in many communications strategies to one that portrays the strengths and power of the people themselves.” Blogger and online activist Jennifer Lentfer - How Matters - features BrandOutLoud.
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Branding: creating a new identity
Phnom Penh Post | May 2011
"There are many many hundreds of NGOs, local and international, in Cambodia but there is one thing many have in common – the need to get their message across. The need to create their own recognisable identity, their own brand. To become professional communicators to much better promote their organisation and their work.” A thorough report by Charles Amery about BrandOutLoud in the first English-language newspaper of Cambodia.
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Pushing barriers to change the image of development aid
Vice versa | May 2011
“Vice Versa has a new set columnist: Judith Madigan of BrandOutLoud. A dutch non-profit supporting local aid organisations with their branding, marketing and communication. Today she introduces herself.” Director Judith Madigan in Vice Versa about her involvement and her drive to change the image of aid.
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Marketing and charity: happily ever after?
Vice versa | March 2011
Shocking TV commercials and imagery, shockvertising, are marketing components frequently used in the non-profit sector. How far should or can you go to raise money for a good cause? Up to what point does the end justify the means? Publication in Vice Versa by BrandOutLoud's director Judith Madigan about the needed change in aid communications.
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BrandOutLoud: own branding makes local NGOs less dependent
Vice Versa | December 2010
“Local NGOs often rely heavily on funding from international NGOs. After the government cutbacks, can international NGOs continue to fully support local partners? Non-profit organisation BrandOutLoud suggests a new approach: empowering aid organisations through branding and marketing.”
Leading Dutch journal on development - Vice Versa - features BrandOutLoud’s story.
Read orginal article [dutch]
