FORCE DES FEMMES
BENIN 2012

“Women push men. Men help us also. But if we women stand up, things happen.”

BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.

CONCEPT

“During our time in Benin we met some remarkable women. We decided to photograph them in their village, as a tribute. We wanted to give them the opportunity to step up and be in the spotlight. These images show their strength, the ‘force des femmes’,” Mark van Luyk, BrandOutLoud.

BACKGROUND

What these wonderful and unique portraits meant for these women was priceless. The images show how they really feel: powerful and ready for action. The images were also used by Vice Versa in the Reframing the Message debate on changing development communications, as shown below.

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