CRECH - HAITI 2014
“A better tomorrow through Christian education. That is what CRECH believes in, because development starts with education. And much development is needed in Haiti.”
BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.
CRECH wanted a new brand to attract new funding, reflect their educational work and represent their organisational values.
"For the visual brand we looked at the sense of softness and care reflected in the CRECH team. We wanted to find a more universal and international visual language to suit their mission and attract a wider audience,” Mark van Luyk, BrandOutLoud.
BrandOutLoud worked onsite in Haiti and in the Netherlands. Through joint workshops, the team delved into CRECH’s identity and strengths. Based on this, a new brand strategy, visual brand identity, signature images and visual stories were developed.
“It was amazing to see how BrandOutLoud got under our skin and understood us deeply. Their encouragement to stand for our identity, while keeping an open mind and attitude is something that I will always take with me, ” Director, CRECH.