LADIES FIRST
THE HUNGER PROJECT - INDIA 2013

“Women must form federations. More women means more power. And when our power grows no one can break us.”

BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.

CONCEPT

Images of the women support the aim to highlight powerful women leaders in Northern India and encourage the audience to ask questions about leadership and women's empowerment. 

BACKGROUND

"While in India for The Hunger Project, we met so many inspiring women leaders that we wanted to capture their spirit and power. Eventually, the images of Rajwanti (one of the women leaders) were used for The Hunger Project's campaign and future communication," Judith Madigan, BrandOutLoud. 

IMPACT

The Hunger Project still uses the images of Rajwanti in their communicationsThe video produced by BrandOutLoud is also still used in country to inspire other women to act and become strong leaders. Rajwanti herself made it all the way to disctrict level. However, she is now taking a break from politics to spend more time with her family.

The image of Rajwanti was also used in a Dutch newspaper as an example of how NGOs should move away from negative stereotypes in their communications.

Find out more about this project.