HALE AND HEARTY
SNV - ZIMBABWE 2016
“Wholeheartedly, I like organic farming. It captured my heart. It brought change to my life, my health and the way we live together.”
BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.
This video portrait is part of an exhibition project to showcase SNV's achievements of their five-year agricultural programme.
Interested to see more? Watch all the videos here.
The ultimate outcome was to have striking, visual stories which enable SNV to inspire potential development partners to take action and get involved.
“We wanted SNV to shine through inspiring visual portraits: To show why this programme matters to them and what it has brought them. We conceived each photo portrait as a little visual gem. We wanted to make the audience feel proud to be part of such an exciting and ambitious programme,” Judith Madigan, BrandOutLoud.
Over five years, SNV’s agricultural programme has supported more than 250,000 farmers in Zimbabwe. For an event closing the programme they wanted to showcase its achievements and sustainability. BrandOutLoud's team worked in Zimbabwe to portray the people impacted and involved, Prosper Hover is one of them.
In May 2016, SNV proudly celebrated the impact of the programme through the Portraits of Change series at a closing event. Participants were surrounded by video screens and large prints, which showcased the people who were part of the programme, such as Prosper.
"BrandOutLoud got to the essence of the stories we needed to tell. Their total focus on the people whose stories they helped to tell and the attention to every possible detail was impressive," Country Director SNV Zimbabwe.