"The kids became the stars of the project. We literally put them in the spotlight."
BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.
"This series was our own project. The portraits are of street children in Lombok, Indonesia. While working with a local NGO we spent days on the street with these children. We talked, danced, played and even begged with them.
"We were humbled by their strength and resilience. It was such a contrast to our assigned task which focused on negative stereotypes often used in development communications. We felt we needed to do it differently, portray these children with dignity and respect and show their strength," Judith Madigan, BrandOutLoud.
This series sparked the beginning of what became BrandOutLoud.
"This was our personal spark or 'eureka moment'. It was the start of our fight for change in development communication," Judith Madigan, BrandOutLoud.