FRONT AND CENTRE
ANAK BANGSA - INDONESIA 2009
“Preventing vulnerable children from working on the street - now and in the future!”
BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.
This series reveals the identity of the Anak Bangsa Foundation. It represents the organisation’s story and brand through strong imagery. It portrays the children supported by the foundation in their own environment, capturing their strengths and stimulating their will to change their own future.
Anak Bangsa was set up to provide underprivileged children in Central Lombok with an After School Care Programme to give children a caring and safe place, where they will be able to learn, play and develop. In order to enable Anak Bangsa to evolve successfully, BrandOutLoud supported them in setting up a brand and communications strategy, including these images for their visual brand identity (shown below).
"When we established Anak Bangsa, there was nothing: no identity, no marketing and no communication. BrandOutLoud has given us all this, and thanks to their professional help we can reach out to a broader audience," Founder and Project Coordinator, Anak Bangsa.