True to BrandOutLoud's philosophy 'visualize to persuade', strong imagery was the essence of the whole concept. In accordance with the aid organization’s distinctive character, we showed the diversity of the people being helped as well as the invisibility of ear disease and deafness. The logo (a single ear) is subtly linked with the ear of the subject through a line of small dots, suggesting volume and audition.
Concept and design by BrandOutLoud

