CDMD

True to BrandOutLoud's philosophy 'visualise to persuade', strong imagery was the essence of the whole concept. CDMD’s corporate imagery shows people with disability in tangible community situations, and displays a variety in (dis)ability, activity, location, age and gender - representing the diversity of the people being helped. There is however one connecting thread in all images: both ability, as well as an element of inclusion and community are displayed. 

The new CDMD logo reflects the aid  organisations’ ability to be the change, whilst being part of the community and eventually leaving the responsibility within the community itself. Together with the tagline ‘inclusive communities - everyone matters’ the logo and imagery form CDMD’s identity. They are now represented as a professional and caring organisation with a strong commitment to create an impact on the lives of people with disabilities.