Both ENDS

True to BrandOutLoud's 'visualise to persuade' philosophy, the concept for this project was based on translating its core value to visuals. A voyage of discovery to ‘El gran Verde’.

Readers are offered a genuine visual experience of imagery and design - complementing the actual story in words in every sense. Instead of only using ‘ordinary’ images, an original way of visual stimulation was deployed. New green worlds such as plantations, the Amazon and a section of re-greened desert land were created by zooming in on various latitudes. The image itself became the foundation of the visual concept.