CHANGE THE GAME
Wilde Ganzen - Brazil/Netherlands 2013

“Wilde Ganzen works with disadvantaged people who want to achieve a better future for their community.”

BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.

CONCEPT: personal and visual

Readers are offered a true visual experience of video, imagery and design, which complements the story in every way. Each page was designed independently and is therefore unique and can stand alone. The feeling generated is that you are meeting each participant in person.

This reflects Wilde Ganzen’s premise “small project, big difference” and the support they give to specific and small-scale projects for and by people in developing countries.

THE BEGINNING OF THE END

Their ultimate goal is to enable local grassroots organisations to raise funds locally and move away from traditional development aid: the beginning of the end.

This project is part of a fundraising appeal for grant makers, such as the Dutch Postcode Lottery. BrandOutLoud was involved from the first stages of visual concept up to the actual development of this proposal. All imagery (stills and video) were produced by BrandOutLoud in Brazil and The Netherlands. Production and copywriting was done in collaboration with Marjolein de Rooij.

“It was a joy to work with BrandOutLoud. They are professional, honest and give nuanced feedback. They make you think about what you stand for and if the image that you are projecting works,” Trainer, Reframing the Message.

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