“For the logo we have been looking for the sense of strive, solidarity a.k.a. the raised fist of Dr. Marther Luther King like Hady showed in the video. While working along side the organisation we noticed a great energy when One Family People was campaigning, demonstrating on the streets. It was as if everybody was breaking out… driven by passion and motivation to fight against injustice. That sense we wanted to get back in the visual brand identity.” - Mark van Luyk, creative director.