ONE FAMILY PEOPLE
SIERRA LEONE 2016

“At OneFamilyPeople, we want to break barriers for people with disabilities. If these are not broken there is no way we can have an inclusive society. There is no way our country can prosper.”

BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.

CONCEPT: RISE FOR JUSTICE

“One Family People has great energy and are really driven by their passion to fight injustice. Music, drama and sport also play an important role in their work and in changing the general mindset towards people with disabilities. This is what we wanted to capture in the visual brand,” Mark van Luyk, BrandOutLoud.

For the logo we looked at the idea of solidarity, taking the raised fist of Dr Martin Luther King as inspiration. This can seen in the 3D design and the lines, which give a sense of power and movement.

BREAKING BARRIERS

In 2014 and 2016 BrandOutLoud worked onsite in Sierra Leone and in the Netherlands, in close partnership with OneFamilyPeople to define the organisation’s identity and strengths. Based on this, a new brand strategy, visual brand identity, signature images and visual stories were developed. BrandOutLoud then provided several trainings to enable OneFamilyPeople to use the new tools including a website to their full potential.

As part of this branding excercise, promotional videos were developed for OneFamilyPeople.

IMPACT

Their new brand helped OneFamilyPeople to find their niche and enhance partnerships with various actors in the development sector. In international alliances and partnerships they have been able to put their mark on making development inclusive, where people with disabilities are included as nobody should be left behind.

"Their way of working with partners, their innovation, creativity and sense of humour gets the best out of people. 

They did incredible work, setting up the right strategies and tools to help us break barriers and change negative mindsets so that no persons with a disability are left behind. BrandOutLoud didn’t only visualize our story, they lived it and that’s what we really admire most about them," Deputy Director, OneFamilyPeople.

Read more  how OneFamilyPeople looks back at our collaboration in their blog. Or get an insight backstage during the production of their signature images.