“A better tomorrow through Christian education. That is what CRECH believes in, because development starts with education. And much development is needed in Haiti.”
BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.
CONCEPT: THINKING ABOUT TOMORROW
CRECH wanted a new brand to attract new funding, reflect their educational work and represent their organisational values.
"For the visual brand we looked at the sense of softness and care reflected in the CRECH team. We wanted to find a more universal and international visual language to suit their mission and attract a wider audience.
“Christianity is the foundation of everything CRECH does. The visual brand is therefore based on centricity and symmetry; in reference to the bible, church and art. The word mark itself has a symmetry with the E at the centre. As the E stands for education and that being CRECH’s niche, we gave it a little twist. As well as creating attention and focus, it resembles a clock to symbolise change, tomorrow and the future," Mark van Luyk, BrandOutLoud.
UNLEASHING GREAT POTENTIAL AND CREATIVITY
BrandOutLoud worked onsite in Haiti and in the Netherlands. Through joint workshops, the team delved into CRECH’s identity and strengths. Based on this, a new brand strategy, visual brand identity, signature images and visual stories were developed. BrandOutLoud then provided several trainings to enable CRECH to use the new tools to their full potential.
This project opened many opportunities for CRECH. Staff were trained on how to manage their new brand, website and social media presence. While BrandOutLoud was onsite with CRECH, the new brand was presented to and well received by a selected group of member organisations, which is crucial as CRECH is led by network of different members.
“It was amazing to see how BrandOutLoud got under our skin and understood us deeply. Their encouragement to stand for our identity, while keeping an open mind and attitude is something that I will always take with me, ” Director, CRECH.
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