Business Guides
NL Embassy - Ethiopia 2014/2015

“Did you know Oromia State is the largest region of Ethiopia and the leading foreign direct investment destination in the country? Or that Amhara Region has 1.2 million hectares of irrigable land?”

BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.


The final outcome of this project was to creative attractive practical business guides that new investors targeted by the Embassy of the Kingdom of the Netherlands would want to read and use. The question was how to provide clarity to the extensive research that had been carried out.

“To attract the reader, we used white space and a visually appealing design. We decided on a concept style that was more similar to a magazine and not too text heavy. Each and every page is designed separately and readability is key,” Mark van Luyk, BrandOutLoud.


BrandOutLoud worked with Embassy of the Kingdom of the Netherlands in Addis Ababa and Netherlands Enterprise Agency (RVO) to create a series of hands-on investment guides aimed at answering investors’ questions about business opportunities in horticulture, floriculture and dairy in the fertile Amhara and Oromia regions of Ethiopia.

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