BRANDOUTLOUD @WORK - CDMD - Cambodia 2010
"There are many good causes in the world, but actually only a few get their message across well."
BrandOutLoud is driven by the desire to innovate and push the boundaries of visual, multimedia storytelling in which aesthetic and powerful imagery is the key for successful communication: Visualise to persuade.
CDMD’s corporate imagery shows people with disabilities in tangible community situations, and displays a variety in (dis)ability, activity, location, age and gender - representing the diversity of the people being helped. There is however one connecting thread in all images: both ability, as well as elements of inclusion and community are displayed.
This movie shows how BrandOutLoud spent several months working with CDMD staff members to help them convey a genuine, convincing and authoritative message to the world. In close partnership, we developed their organisational branding, design and communications.